Integritetspolicy
Plantvision AB is a privately held company operating primarily in Sweden, Scandinavia and some other European countries.
We are committed to protecting and respecting your privacy in connection with your use of our website and other programs, applications and features (collectively referred to herein as the “Tool” or “Tools”.)
This privacy policy (“Privacy Policy”) sets forth the basis on which any personal information we collect from you, or that you provide to us, in connection with the Tools will be processed by us. Please read the following carefully to understand our practices regarding your personal information and how we will collect and use your personal information.
1. INFORMATION WE MAY COLLECT FROM YOU
We may collect and process the following information about you:
Personal information including, for example, your name, e-mail address, telephone, job title, industry, your company name and company contact details, information about your usage of the Tools, information about your interactions with our emails and forms, and information collected by tracking technologies as further described below that may identify you as an individual or allow online or offline contact with you as an individual.
Apart from where explicitly stated below, we will not disclose your personal data with any third parties or transfer it to third countries except where this is necessary for the purposes described in this Privacy Policy and subject to applicable data protection safeguards.
2. CONFIDENTIALITY AND SECURITY
The security of your personal information is important to us. We follow generally accepted standards to protect the personal information submitted to us, both during transmission and once it is received. If you have any questions about the security of your personal information, you can contact us at DPO@plantvision.se
3. EMAILS, NEWSLETTERS AND OTHER ELECTRONIC COMMUNICATIONS
3.1 Marketing
Occasionally we send out newsletters and other information (such as news, articles, industry insights, promotional material and invitations to events, etc.) via email. Our aim is to only send you information that you may find of interest and that supports you in your work.
This type of marketing information is only sent to users who have opted in to receive the relevant type of email from Plantvision. Users can update their email subscription preferences at any time or unsubscribe from all Plantvision marketing emails using the “Manage preferences” and/or “Unsubscribe” link included in every marketing email.
We may also send you customer service emails in response to an action taken by you. For example, registration confirmation, form submission confirmation or information about an event you have registered for. We may also send you information needed to support you as a customer, or that we are legally required to send. Where applicable, these service communications are sent in response to your request or another action you have taken and are handled separately from marketing subscription preferences.
If you provide your mobile phone number through the Tools we may send you an SMS message with important information (such as cancellation of an event, or changes to time/venue for an event that you have registered to attend).
3.2 Helpdesk
In order to provide a high level of customer service for our helpdesk, we need to store certain personal data. Plantvision Helpdesk stores the following personal information: name, email address, phone number and company. This information is needed in order to register, track and follow up helpdesk requests.
3.3 Our marketing and customer platforms
3.3.1 HubSpot
We use HubSpot, a Software as a Service platform provided by HubSpot, Inc. and its affiliates, to manage contacts, online forms, email subscriptions and marketing communications, and to analyse how our communications and website are used. HubSpot processes personal data on our behalf as a data processor in accordance with a data processing agreement and our instructions. HubSpot’s DPA also describes specific cases in which HubSpot may act as a controller, including certain enrichment products and use of the HubSpot tracking code where Intent data sharing is enabled.
Personal data in our HubSpot account is hosted in HubSpot’s data centre in the European Union. HubSpot, its affiliates and sub-processors may, however, access or process personal data from outside the EU/EEA where necessary to provide the service. Where required, international transfers are protected by recognised transfer mechanisms such as the EU-U.S. Data Privacy Framework and/or the European Commission’s Standard Contractual Clauses.
For more information, see the HubSpot Privacy Policy: https://legal.hubspot.com/privacy-policy
3.3.2 Visma Severa
When you contact us through a contact form with a specific inquiry, we may forward your message and contact details to one of our sales representatives or industry experts so that they can respond to you. They may then use your details to create a project opportunity and/or customer account in Visma Severa, our project and customer management system provided by Visma Software Oy and its affiliates. We do this to handle your inquiry, follow up on it, prepare and deliver offers or services, and manage our customer relationship with you. Visma Severa is GDPR compliant and processes personal data on our behalf as a data processor in accordance with a data processing agreement and our instructions. The data is retained in Severa for as long as necessary for these purposes, or as required by law, and is subsequently deleted or anonymised.
For more information about Severa information security, see https://severa.com/features/information-security/
4. FORMS & SURVEY TOOLS
We use online forms and surveys that are integrated with our marketing and customer platform, HubSpot (see section 3.3). When you submit a form, we process the personal data you provide for the purpose described in the form. Where a form requires your consent to store and process the information in order to handle your request, this is presented separately from any optional marketing subscriptions. We may also use other Software as a Service tools for some forms and surveys.
5. EXTERNAL WEBINARS
We offer open webinars using the Zoom Software as a Service Tool. To attend a webinar you are required to register using Zoom’s registration tool. Your personal information is used to send event reminders, to be able to contact you should the event be amended or cancelled, and to inform you about related events or information that may be of interest to you.
Zoom operates globally, which means your personal data may be transferred to or stored in the United States or in other countries around the world. If your personal data is transferred outside of the European Economic Area (EEA), Zoom will:
- Process it in a territory which the European Commission has determined provides an adequate level of protection for personal information; or
- Implement appropriate safeguards to protect your personal information, including transferring it in accordance with applicable transfer mechanism, including the European Commission’s standard contractual clauses.
Read the Zoom Privacy Statement » for more information.
6. TRACKING TECHNOLOGIES
Tracking technologies include a variety of techniques that enable the tracking of users, for example by accessing or storing information on the user’s device. We make use of technologies such as cookies, tags, and scripts to enable our Tools to function as intended, to fulfil customer service requests and to improve our marketing efforts.
We use Google Analytics to collect data. We need this data to understand how you use our website so we can improve its design and functionality, as well as to follow-up and improve our marketing campaigns. We may also use this data for ‘remarketing’, which uses data gathered by Google Analytics to create audiences of our site and deliver relevant ads through Google Display Network, search-ads campaigns, or other tools.
If you do not consent to Google Analytics gathering your personal data (cookies and IP address) you can turn off ’Statistics’ and ’Marketing’ cookies in your cookie settings. Visit our Cookie Policy page to manage your cookie preferences.
If you consent, Google Analytics will process and collect your personal data to give us valuable information, and Google Analytics will transfer your data to the United States. To find out how Google uses information from sites or apps that use its services click here. You can read Google’s Privacy Policy here.
We also use the HubSpot tracking code on our website. HubSpot may set necessary cookies and, subject to your cookie choices, non-essential analytics cookies. These analytics cookies can record information about visits to our website, such as pages viewed and session information. If you submit a form or interact with links in our emails, information about your website interactions may be associated with your contact record in HubSpot. You can change or withdraw your cookie consent at any time on our Cookie Policy page.
6.1 Email tracking
We use tracking technology in marketing emails sent via HubSpot (such as a tracking pixel and tracked links), which lets us know whether a user has opened an email and/or clicked on a link in the email that links to our website. This helps us to monitor and improve the performance of our marketing campaigns, and to identify marketing information that may be of benefit to specific users. This technology is also used to help users more easily update their opt-in/opt-out email preferences by providing a personal link to manage subscription preferences.
6.2 Cookies
Visit our Cookie Policy web page to find out how we use cookies.
7. WHERE WE STORE YOUR PERSONAL INFORMATION
Some of our partners and suppliers may have part of their operations in countries outside the EU/EEA (a so-called third country). Transfer only takes place to countries that, according to the European Commission, have an adequate level of protection or if the supplier has a legally binding and enforceable instrument that guarantees the security of the data, such as standard contractual clauses.
8. ACCESS TO AND DELETION OF PERSONAL INFORMATION
To find out what personal data we hold about you, to request correction, or to request the deletion of your personal data that we have on file please email us at DPO@plantvision.se. We will respond to your request in a reasonable timeframe.
Where we process your personal data based on your consent, you may withdraw your consent at any time. You also have the right to object to processing based on our legitimate interests, the right to data portability, and the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY).
9. USES MADE OF THE INFORMATION
We use information held about you for the purposes described below, based on the applicable legal basis for each processing activity, including consent and legitimate interests where appropriate:
- To ensure that content provided by the Tools is presented in the most effective manner for you and for your computer or other device.
- To provide you with information, products, or services related to PlantVision that you request from us, or, where you have opted in, information that we believe may interest you and benefit you in your work.
- To provide you with customer service communications, including events or activities you have registered for.
- To carry out our obligations arising from any agreements entered into between you and us.
- To allow you to participate in interactive features of the Tools, when you choose to do so.
- To notify you about changes to the Tools.
- To understand your broad, non-specific geographic location to help us identify groups of users by general geographic market.
- We may also ask you to complete surveys that we use for marketing and research purposes, although you do not have to respond to them.
- Details of your visits to and interactions with the Tools including, but not limited to, traffic data, location data, weblogs and other communication data.
- To segment our contacts and prioritise follow-up based on your interactions with our website and emails, so that the information we send you is as relevant as possible.
10. HOW LONG WE KEEP PERSONAL INFORMATION
We will not keep personal information in a form which permits identification of data subjects for longer than is necessary for the purposes for which the personal data are processed. We have a ‘Records of Processing Activities’ register which documents for how long personal data should be kept. This register is periodically reviewed according to defined procedures, and personal data are updated or removed as applicable.
11. CHANGES TO OUR PRIVACY POLICY
We may update this Privacy Policy to reflect changes to our information practices. We encourage you to periodically review this page for the latest information on our privacy practices.
12. CONTACT
Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to DPO@plantvision.se. As an alternative, you may contact Plantvision at +46 8 503 045 50 and ask to speak to the Data Protection Officer.
Plantvision’s head office address is Kista Science Tower, Färögatan 33, 164 51 Kista, Sweden.
13. REVISION HISTORY
- New section added ”3.3 Our marketing and customer platforms”. Sections (1), (3.1), (4), (6), (6.1), (8) and (9) updated, November 4, 2026.
- New section added ”3.2 Helpdesk”, new sub-heading added ”3.1 Marketing”, 13 January 2026.
- Policy reviewed, 5 June 2025.
- Section (6) updated, 20 June 2023.
- Sections (4) and (7) updated, 01 March 2023.
- Sections (1), (4), (5), (6) and (9) updated, 14 January 2022.
- Section (3) updated, 4 December 2020.
- Initial version, 24 May 2018.
Copyright information
The images, graphics and photographs that appear on this website are copyright protected.
Several of the images have been obtained from image library services.
Images and graphics owned by Plantvision may not be used elsewhere on other web pages or in any other form of publication without Plantvision’s written permission.
The text contained on this website is copyright protected. It may be used elsewhere provided it is not changed or altered in any way and the information source is clearly presented. Official publications from Plantvision that can be downloaded from the website may also be freely distributed providing they remain entirely in their original form.
PlantVision®, PlantVision Driving operational excellence® and PlantPerformance® are protected trademarks owned by Plantvision AB and may not be used by any other persons, nor with the purpose of presenting Plantvision without Plantvision’s written permission.
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